Look of the Games


The Look of the Games is the visual identity of the Olympic and Paralympic Games. It embodies the zeitgeist of the Games, differentiating one edition from another and making the Games uniquely different from all other sporting events throughout the world. In addition to conveying the Games messages, it promotes the culture of the host country and celebrates the spirit of its people. The Look is the pinnacle of the visual language expressing the Games, with graphics that integrate all the other elements of the image. It visually translates the concept we wish to convey. The Look will embellish sporting and non-sporting facilities, the city, uniforms, tickets, credentials, products, shops, medals, etc., providing a unique experience wherever the Games are happening.


MEXICO 1968

MUNICH 1972

MONTREAL 1976

MOSCOW 1980

LOS ANGELES 1984


CALGARY 1988

SEOUL 1988

ALBERTVILLE 1992

BARCELONA 1992

LILLEHAMMER 1994


ATLANTA 1996

NAGANO 1998

SYDNEY 2000

SALT LAKE 2002

ATHENS 2004


TORINO 2006

BEIJING 2008

VANCOUVER 2010

LONDON 2012

SOCHI 2014


RIO 2016

PYEONGCHANG 2018