The poster shows a Swiss flag and an Olympic flag set against a blue sky. The lower half of the poster shows the summit of the Piz Corvatsch, which is in the Swiss canton of Graubünden. The
date, location and edition of the Games are featured at the bottom of the poster. This is the first Image of the Games of either an Olympic Winter or Summer Games to feature the Olympic rings.
Distribution: 12,000 copies.