Olympic Typefaces

Since the introduction of the modern Olympics in 1896, graphics have been used to capture the spirit of sport as well as the time, place, and culture of the host city. All along, typography has played a huge part in setting the tone and binding other graphic elements together. With technological advancements in typography as the world moves digital, these visual representations have evolved, and their role has become a hybrid solution of facilitating seamless communication between the games and its audience (much like a brand would communicate with customers) and creating a lasting legacy for the tournament.