Designer – Auguste Matisse


The story behind the poster

An eagle soars above a bobsleigh track, against an Alpine landscape. In its talons, it holds a palm branch and victory crown, tied together with a ribbon in the colours of the French flag. The text at the bottom of the poster makes reference to the competitions, the town and the date of the Games.
The official posters for the first edition of the Olympic Winter Games were produced by the Paris-Lyon-Méditerranée (PLM) railway company, and featured the facilities built for the Games. The PLM company had provided a 20,000 franc subsidy for the Olympic facilities, including the skating rink featured on the poster by Soubie (see next page).
Distribution: 5,000 copies.