The Look of the Games

The Look of the Games is the visual identity of the Olympic and Paralympic Games. It embodies the zeitgeist of the Games, differentiating one edition from another and making the Games uniquely different from all other sporting events throughout the world. In addition to conveying the Games messages, it promotes the culture of the host country and celebrates the spirit of its people. The Look is the pinnacle of the visual language expressing the Games, with graphics that integrate all the other elements of the image. It visually translates the concept we wish to convey. The Look will embellish sporting and non-sporting facilities, the city, uniforms, tickets, credentials, products, shops, medals, etc., providing a unique experience wherever the Games are happening.