The visual identity for the Olympic and Paralympic Games Paris 2024 has been conceived on the basis of four main themes: celebration, transfer, rationalisation, and personalisation.
CELEBRATION: A SENSE OF FESTIVITY
An inviting look specially designed to bring together the sporting community….and celebrate it. For Paris 2024, the festive spirit of the greatest sporting event in the world is more than ever at the very heart of this project. This is why the visual identity of the Olympic and Paralympic Games Paris 2024 is intentionally colourful and joyful. This look translates the exceptional feelings that this worldwide celebration, so eagerly anticipated from all four corners of the planet, will evoke.
TRANSFER: A SENSE OF STYLE
Transferring sport into the city with style. The look of Paris 2024 does not compromise on elegance, in keeping with Paris, the capital of fashion and the City of Light. The Look has transferred inspiration from the creative French spirit as well as the Art Deco movement so in vogue in 1924, the year in which Paris last hosted the Games. Competition venues will be sport personified, offering a more sober image in order to showcase the athletes and their performances above all.
RATIONALISATION: A SENSE OF RESPONSIBILITY
A single Look for the Olympic and Paralympic Games. Paris 2024 has committed to making the Games a more responsible event. This is why we have opted for a joint theme for both the Olympic and the Paralympic Games, with minimal changes between the two. The look will remain the same, with just the Olympic rings being replaced by the Agitos, while certain Olympic pictograms are replaced by the Paralympic ones. This decision has been taken to prioritise responsibility, rationalise costs and reduce the environmental impact of the event.
PERSONALISATION: A SENSE OF THE COLLECTIVE
Paris 2024 is a Games by everyone and for everyone. It will bring together every region of the country, in mainland France and beyond. For the first time, the look of the event will therefore be customised with the colours and style of the host communities and partners who, along with Paris 2024, have each had the opportunity to personalise the Look in their image: a genuine first in the history of the Games.
© 2023 Organizing Committee for the 2024 Paris Olympic and Paralympic Games