Typefaces
Colour Gradient Palette for the Look of the Games
The palette of original patterns is based on the color gamut as a way of representing the continuity of color transitions. The main colors in this gamut are set down as red, yellow, green and
blue with additional four «intermediate» colors (orange, blue, purple and magenta). In the color gamut the alternating primary and secondary colors are disposed at an equal distance from each
other.
Addition of the two primary colors gives extra color lying between them. When mixing two complementary colors the main color is obtained lying between them. The gradient transitions should
correspond to the sequence of colors in the color gamut. The color gamut is the most important component of the visual image. The compliance and accurate reproduction of the color gamut on all
visual media ensures a clear and consistent single brand conception of both ХХII Olympic and ХI Paralympic Winter Games Sochi 2014.
PANTONE 1795 – PANTONE 108
CMYK 0 94 100 0 – CMYK 0 6 95 0
RGB 238 53 36 – RGB 255 229 18
WEB ee 35 24 – WEB ff e5 12
PANTONE 3965 – PANTONE 348
CMYK 8 0 100 0 – CMYK 100 0 85 24
RGB 243 234 0 – RGB 0 135 82
WEB f3 ea 00 – WEB 00 87 52
PANTONE 340 – PANTONE PROCESS BLUE
CMYK 100 0 66 9 – CMYK 100 10 0 10
RGB 0 155 122 – RGB 0 147 208
WEB 00 9b 7a – WEB 00 93 d0
PANTONE 3005 – PANTONE 254
CMYK 100 37 0 0 – CMYK 50 100 0 0
RGB 0 129 200 – RGB 146 39 143
WEB 00 81 c8 – WEB 92 27 8f
PANTONE 248 – PANTONE 192
CMYK 40 100 0 2 – CMYK 0 94 65 0
RGB 159 33 139 – RGB 238 51 78
WEB 9f 21 8b – WEB ee 33 4e
Typography
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