Seoul 1988 – Look of the Games

Designer: SLOOC Design Department


The Look of the Games consists mainly of three stripes in the colours blue, red and yellow. These are in a ratio of 1:2:4, whereby the blue stripe could be widened or lengthened at will. Within these areas the emblem as the main feature of the Games is placed as well as one of the six different logotypes, which are described in detail on the double page Typefaces/Graphic Standards Manual. This design was mainly used on buildings and freestanding objects such as tents, tables, etc. There were no flags in the Look of the Games, however; further motifs were developed for the flags. By means of the surrounding decorations, especially the Look of the Games, SLOOC aimed to convey a visual message to the world that underlined the historical significance, ideals and festive, peaceful and harmonious atmosphere of the Olympic Games – also as a vehicle for strengthening world peace. The application of the Look of the Games, like that of the signage system, was a joint venture between the lead SLOOC, local authorities and organisations, and owners of participating facilities and buildings. The tasks and responsibilities were distributed as follows: the SLOOC was responsible for the competition venues, the interiors of the venues, the periphery within a radius of two kilometres around the sports facilities, the Olympic Expressway as well as the routes of marathon, cycling and running races. The local authorities took care of the decoration along the Torch Relay route and the streets of the villages. The owners of facilities, in turn, were responsible for the interior and exterior decoration of their buildings. In order to coordinate all these tasks and the departments involved, SLOOC had to draw up detailed time and work schedules, which even did not exclude items such as the maintenance of the decoration materials. The result of these great efforts could be seen: at 182 locations, the responsible persons had a total of 45,297 ambient decorations and 22,647 signage systems installed. Among these sites are 34 competition sites, 72 training sites and 72 other sites directly linked to the Olympic Games, such as the headquarters, the reception centre, the Olympic Village, the press village or the sites for cultural events. According to the official report, the Organising Committee had entire decoration cost of around 8,300 million won, approximately 7.1 million US dollars. As with the pictograms, the SLOOC was also able to benefit from the experience it had gained during the Asian Games in 1986 in terms of the Look of the Games, as environmental de- corations had already been used at that time.