Rio 2016 – Look of the Games

Designer: Rio 2016 Design Team


The main source of inspiration for the Look was, as already mentioned, Rio itself. The colourful flowing unity includes many details that represent the unmistakable identity features of the city. These include peaks visible from afar as well as architectural peculiarities and – in the case of the statue of Jesus on the Corcovado – a combination of nature and culture. “Cristo Redentor”(Christ, the Redeemer) is the name of the 30-metre-high concrete statue standing on a pedestal of eight metres height with a chapel. The statue was built in 1931, the hill on which it stands, the Corcovado, is one of the highest of Rio with 710 metres. Almost half as high, “only” 396 metres, is the Pão de Açúcar, the Sugarloaf. At 842 metres, the Pedra da Gávea exceeds both the Corcovado and the Sugarloaf in height, although not in importance. The fourth of the Rio mountains, at least in terms of the Look, is the double elevation of Morro Dois Irmãos (Rock of the Two Bro-thers), whose highest peak is 533 metres above sea level. Next to the statue of Christ, two other buildings in the city are reflected in the Look of the Games, one contemporary and one historical. The Carioca aqueduct was built in 1750, about 200 years after the foundation of today’s Rio de Janeiro by French colonialists in 1555. The aqueduct is also called “Arcos da Lapa” (Arches of Lapa); Lapa is a quarter in the centre of Rio. The Praça da Apoteose (Apotheosis Square) was opened in 1983. Its most characteristic building is a three-legged arch construction that closes the square at the front. A typical feature of Rio are also the favelas and the modern metropolitan districts – these two extremes are also given due space in the Look graphics.