Mexico 1968 – Look of the Games

Designer: TBD

It cannot be denied that the visual appearance of Mexico 1968 is also strongly reminiscent of Op Art. This is not surprising, since Eduardo Terrazas, Beatrice Trueblood and Lance Wyman all lived in New York in the mid-1960s and were certainly influenced by this new style of art. Op Art, or optical art, originally goes back to the experiments of the Bauhaus and Russian Constructivism. Precise abstract form patterns and geometric colour figures are intended to have surprising or irritating optical effects on the viewer. Although painted two-dimensionally, it creates the feeling of movement. Interestingly, Op Art already had an influence on the design of the pictograms of the Olympic Winter Games 1968 in Grenoble. In the 1960s, patterns and forms in op art generally shaped fashion, interior design and graphic design.
The second important influence in shaping the identity of Mexico 1968 was exerted by the Huichol Indian handicrafts, known in Spanish as “tablas”, which came from north-west Mexico or the Sierra Madre. These are pictures made of thread that are attached to a wooden panel. Parallel threads of yarn surround a certain motif. The typical look of this Huichol technique is created by the repetitive colours at regular intervals. A “tabla” stands for a legend or an ancient ritual in which the qualities of the gods are symbolically represented. The thread picture below shows a sea snake connected to the water goddess Nacahue.