Barcelona 1992 – Look of the Games (Mosaic)

Designer: Antoni Gaudí & Josep Maria Trias

The basic idea of the Look of the Games Olympic Games can be characterised by two terms: recognition effect and uniqueness. The uniform, yet anything but monotonous decoration of all the central locations and sites that are important for the Games makes it clear at a glance: that’s part of it. Thus the locations of arrivals such as airports or train stations, communication and traffic networks, districts and quarters of the metropolis and – especially – the competition venues and all other Olympic locations appeared in the Look of the Barcelona Games. The local colour is just as essential for the Look as its recognisability. In the case of Barcelona 1992, this design should reflect the image of the Catalan metropolis and the country’s cultural traditions. Of course, this not only applies to the actual Look of the Games, but also to the emblem, the pictograms or the mascot. As explained on the previous double page, the mosaic pattern of the Barcelona ’92 Look is based on the artistic trencadís with which the architects Antoni Gaudí and Josep Maria Jujol designed the Park Güell in Barcelona between 1900 and 1914. It goes without saying that Josep Maria Trias based the creation of the Look on the official colour palette of the Games with their cheerful, warm colours. In order to be able to decorate and unite all the Olympic locations as desired, a series of decorative elements was necessary, which were systematically repeated: banners, damask and various decorative stripes. Other unique pieces were added, such as columns decorated with ribbons, which marked the entrances to the competition venues and other venues, as well as the welcome arches. In addition to the pure decorations, the Organising Committee also used the Look of the Games for functional elements such as kiosks, meeting points or sun sails. As all this was used for a very short period of less than three months, the most commonly used material for the decorations, according to the official report, was laminated canvas mounted on modular metal structures. The graphics were printed on the fabric using screen-printing or vinyl.