Sochi 2014 – Sports Pictograms - theolympicdesign

Sochi 2014 – Sports Pictograms

Designer: Artikul Media

Although the Moscow Summer Games of 1980 was used as an example for the development of the Sochi sports pictograms, the designers did not simply adopt and rework a 34-year-old model. Rather, they tried to adapt the 1980 pictograms to modern needs and tastes in a contemporary way, which is why the 2014 sports pictograms have much in common with their 1980 ancestors. In both cases, flowing elements, straight lines and curvatures represent the dynamics of athletic movement and thus the emotions of the athletes. One thing, however, is missing in the sports pictograms of Sochi 2014: angular forms. The design manual provides detailed information on how to draw the sports pictograms:
1. The pictogram’s main stroke width is equal to the letter stroke width of the emblem. The pictogram’s small stroke width is equal to the Olympic symbol width on the emblem but can be marginally increased for readability.
2. The radius of the head on the pictogram is equal to the width of the main stroke.
3. All corners are rounded with the same radius as the line
intersections.
4. The indentions between adjacent objects are the same.