Sapporo – Sports Pictograms

Designer: Yoshiro Yamashita


The 1972 Sapporo sports pictograms were derived from those of Tokyo 1964 and adapted to winter sports. Yoshiro Yamashita, who had already worked on the Tokyo sports pictograms under the direction of Katsumi Masaru, was responsible for the development of these 12 new signs. While four years earlier, in Grenoble in 1968, the pictograms were quite complex and, reduced to their smallest sizes, difficult to identify, the reduction of the elements and details of the Sapporo sport pictograms, characterised by the innovative work of Tokyo in 1964, set new standards – representing the beginning of a new era that would continue into the late 1980s. An exception is the pictogram of Nordic combination, consisting of a symbol of the cross-country skier and that of a ski jumper, which was not designed to begin with and created later; it was the first time that this discipline received its own pictogram.


ALPINE SKIING DOWNHILL

ALPINE SKIING G.SLALOM

ALPINE SKIING SLALOM

BIATHLON

BOBSLEIGH



CROSS COUNTRY

FIGURE SKATING

ICE HOCKEY

LUGE

NORDIC COMBINED



SKI JUMPING

SPEED SKATING



Additional Pictograms

OPENING CEREMONY

CLOSING CEREMONY