Salt Lake 2002: Sports Pictograms

Designer: Scott Hardy & Dick Brown/Evans Group


It is an old custom that is common practice on the huge cattle farms of the west of the USA (and not only there): marking the animals with a brand. The branding iron with the signet of the farm or the farmer is first heated in an open fire before the branding is burned into the cow’s flank. This tradition is not only symbolic of the Wild West, but is also a symbol for the definition of a territory. Just as the livestock farmer can distinguish his animals from those of other farms by burning his logo on them, sports pictograms at the Olympic Games can be used to distinguish between individual sports and venues. So it’s no wonder that the designers of Salt Lake’s sports pictograms were inspired by the tradition of branding irons, which is why the pictograms are ambassadors of Utah’s culture as well. In their basic drawing forms (line thickness, angle), the emblem and pictogram are identical. The colour of the pictogram figures is Amber Torch, which – as in the emblem – symbolises both the courage of the athletes and the Olympic flame. The background colour is either Redrock or Dark Turquoise. If the sport pictograms were shown in colour, they always had to be in a frame of one of these two colours.


ALPINE SKIING DOWNHILL

ALPINE SKIING G. SLALOM

ALPINE SKIING SLALOM

BIATHLON

BOBSLEICGH


ALPINE SKIING DOWNHILL

ALPINE SKIING G. SLALOM

ALPINE SKIING SLALOM

BIATHLON

BOBSLEICGH


ALPINE SKIING DOWNHILL

ALPINE SKIING G. SLALOM

ALPINE SKIING SLALOM

BIATHLON

BOBSLEICGH


ALPINE SKIING DOWNHILL

ALPINE SKIING G. SLALOM