Rio 2016 – Sports Pictograms

Designer: Rio 2016 Design Team


The body parts of the athletes’ silhouettes in the sports pictograms correspond to the curved letters of the Rio2016™ font, from which they were ultimately created. And that’s not all: the different line thicknesses of the letters are also a characteristic of the sports pictograms, as can be seen from the athletics pictogram on this page. Not only the left upper and forearm of the sprinter are of different thickness, but also the right arm is much more pronounced than the left one, with which the typographers and designers wanted to recreate the swinging and powerful, but at the same time elegant and elastic movements of the athletes in a true-to-life manner. The fact that each pictogram also shows a characteristic sports pose, along with its dynamics and action, is one of the basic prerequisites on which all pictogram designers base their work. Basically, there are two types of sports pictograms in Rio: standard and free-standing pictograms, which differ in appearance and function. The standard pictogram lies in the already described oval pebble shape and was used for various publications, in digital media, for signage, maps, as an element of licensed products and in small-format applications. The free-standing pictogram lacks the oval pebble; it is freer and more agile, as can be seen, for example, in the athletics pictogram from the support lines that go beyond the frame of the oval, and it was used for decoration purposes on large-area applications, e.g. on banners, but also on posters, uniforms, tickets, etc. All in all, the sports pictograms are in direct line with the lettering and the emblem; they all belong to the same family.


ATHLETICS

BADMINTON

BASKETBALL

BOXING

CANOE SLALOM

CANOE SPRINT


BMX CYCLING

ROAD CYCLING

TRACK CYCLING

MOUNTAIN BIKE

MARATHON SWIMMING

SYNCH. SWIMMING


SWIMMING

WATER POLO

DIVING

FENCING

FOOTBALL

ART. GYMNASTICS


TRAMPOLINE

R. GYMNASTICS

GOLF

HANDBALL

EQUESTRIAN DRESSAGE

EQUESTRIAN EVENTING


EQUESTRIAN JUMPING

HOCKEY

JUDO

WEIGHTLIFTING

WRESTLING

MODERN PENTATHLON


ROWING

RUGBY

TAEKWONDO

TENNIS

TABLE TENNIS

ARCHERY


SHOOTING

TRIATHLON

SAILING

VOLLEYBALL

BEACH VOLLEYBALL



The Making of the Pictograms