PyeongChang 2018 – Sports Pictograms

Designer: Ham Young Hoon


As with the emblem, the Korean alphabet Hangul also forms the starting point for the design of the sports pictograms. The figures of the pictograms consist of individual elements, more precisely of vertical and horizontal straight lines and curved lines as well as a circle, and go back to the four consonants and three vowels of the alphabet. With the help of the individual parts, the designers recreated the typical poses of the respective sports discipline. The point that is based on the circle serves as a connecting element between the individual parts or – more figuratively speaking – becomes the joints of the athletes’ bodies. The straight, usually thinner lines show sports equipment such as skis, sticks or runners, while the thicker curved lines mostly represent body parts. The Korean alphabet differs greatly from Chinese characters or Japanese syllable writing in that it consists of 14 consonants and 16 vowels. The letters of a syllable form a block that is arranged in a quasi-square manner; multi-syllable words are thus a series of these individual syllable blocks. Hangul originated in the middle of the 15th century and is still used today in both parts of Korea almost unchanged. With the emblem and the pictograms, both the designers and the responsible persons of the Organising Committee wanted to bring a positive image of Korea into the world by integrating elements of the “unique beauty of Hangul” in a formative way, as it is called in the sports pictogram guidelines.


ALPINE SKIING 1

ALPINE SKIING 2

BIATHLON

BOBSLEIGH

CROSS COUNTRY SKIING


CULING

FIGURE SKATING

FREESTYLE - AERIALS

FREESTYLE - MOGULS

FREESTYLE - SKI CROSS


FREESTYLE - SKI HALFPIPE

FREESTYLE –SLOPESTYLE

ICE HOCKEY

LUGE

NORDIC COMBINED


SHORT TRACK

SKELETON

SKI JUMPING

SNOWBOARD - BIG AIR

SNOWBOARD -CROSS


SNOWBOARD - HALFPIPE

SNOWBOARD -

PARALLEL GIANT SLALOM

SNOWBOARD

SLOPESTYLE

SPEED SKATING