The look of the sports pictograms is strongly orientated towards the petals of the official sunflower emblem, which consist of individual stylised winter sportspeople. Both in the emblem and in the pictograms, the aim is clearly to draw the figures and movement sequences with dynamism and verve. Like all visual elements of these Games, the pictograms were also designed by Landor Associates, with Hidetaka Matsunaga from the Tokyo office being specifically responsible for the 16 sports pictograms depicted on this double page.