Mexico 1968 – Sports Pictograms

Designer: TBD


The sports pictograms of Mexico 1968 were to be clearly different from those of Tokyo 1964. It was decided to represent each sport by depicting body parts and sports equipment that best represented the essence of the individual sport. Initially, design students from the Universidad Iberoamericana in Mexico City worked on the pictograms, but in January 1967 Lance Wyman joined the graphics team and participated in the development. Finally, each sport and all corresponding products such as posters, brochures, souvenirs, badges, decorations, etc. were given their own colour. This massively increased the recognition effect. For example, the cycling signposts, posters, regulations etc. are all purple. However, the fact that a number of 19 different colours have been determined makes it difficult for many to distinguish between them. The difference between boxing, fencing and volleyball or between water polo and rowing is very small. All sports practised in the water have similar waves in the lower part of the pictogram. Diving and swimming had one pictogram together while water polo had its own. Pelota and tennis were demonstration sports and were given their own sign with their own colour. A pictogram for the Olympic Village was also designed in the same style. It presents itself in the national colours of Mexico, green, white and red.


ATHLETICS

CYCLING

SAILING

ROWING

CANOEING


SWIMMING

SHOOTING

WEIGHTLIFTING

EQUESTRIAN

GYMNASTICS


HANDBALL

BASKETBALL

HOCKEY

FOOTBALL

WATER POLO


BOXING

WRESTLING

FENCING

MODERN PENTATHLON

OLYMPIC VILLAGE