SomeOne agency designed 38 sports pictograms – not just once, but twice. In addition to the actual sports pictogram as a simple silhouette version, there is also a second, more decorative and dynamic one. Among the sports pictograms of the disciplines whose competitions were held in London, two sports are particularly striking, which are cycling and riding. For the first time not only one but several pictograms were designed: four for the cycling disciplines (track, road, mountain bike and BMX), three for equestrian sports (dressage, showjumping and eventing). The kit of parts that make up the pictograms were taken from the letters in the 2012Headline font. To cut a long story short: the emblem was used to create the typeface, the latter for the sports pictograms.