London 1948 – Sports Illustrations

Designer: unknown


The sports illustrations designed for the London Games were initiated in Stockholm 1912 and Paris 1924. While in 1912/1924 these illustrations were mainly sports figures, in London in 1948 – as in Berlin in 1936 – the focus was on sports equipment. Exceptions were the sports illustrations for the swimming competitions, wrestling and athletics – where human figures can be seen. Most pictograms were two-dimensional and flat, while the perspective was chosen for athletics. The rowing pictogram was drawn from a bird’s eye view. The illustrations are located in a coat of arms-like shield and separated the objects from their surroundings. The sports illustrations were used on the daily programmes and on the tickets. For the first time, signs were designed for the Opening and Closing Ceremonies as well as for the art competitions. The sign for modern pentathlon is represented by an olive wreath. Unfortunately, the designer of these signs is unknown.


ATHLETICS

BASKETBALL

BOXING

CANOEING

CYCLING


EQUESTRIAN

FENCING

FOOTBALL

GYMNASTICS

HOCKEY


MODERN PENTATHLON

ROWING

SHOOTING

SWIMMING

WRESTLING


WEIGHTLIFTING

YACHTING

ART COMPETITIONS

OPENING CEREMONY

CLOSING CEREMONY