Cortina d'Ampezzo 1956 – Sports Illustrations - theolympicdesign

Cortina d'Ampezzo 1956 – Sports Illustrations

Designer: unknown

Sports Illustrations were drawn for Cortina d’Ampezzo 1956. They consisted of silhouettes of athletes practising their sport. In the previous Games such illustrations were used exclusively on the tickets. In Oslo they were also accompanied by Norwegian text, which provided information about the sport and discipline, while in Helsinki the sports illustrations were used without it. In Cortina d’Ampezzo they were also used as signs and orientation aids for the visitors – was this the beginning of the use of sports illustrations in signage design? Over the years, the internationality and multilingualism of the athletes and spectators at the Games grew steadily. This increasingly moved the organisers to develop a non-verbal language that everyone could understand.