Pictograms are one of the central elements of the visual language of the Olympic Games and have become indispensable to this day. This has been true without exception since Tokyo 1964, even though the first sports illustration (forerunner of modern pictograms) had already emerged in Stockholm 1912. While the sports pictograms of earlier Games were mostly abstract representations, the Atlanta Organising Committee opted for a different approach. In the spirit of the 100th anniversary of the Olympic Games of the modern era, the sports pictograms were to have a more human- like form, in this case in the form of well-trained athletes. Already in the run-up to the Games, the sports pictograms were available to licensed companies for their goods or collectibles in connection with the event. The pictograms of the respective sports and disciplines appeared on official documents, publications and signage and were extensively used in the decorations of the Look of the Games.