Sapporo 1972 – Takuchan (unofficial mascot)

Designer – SEIKO design department


Although this little Asian black bear is not an official mascot of the XI Olympic Winter Games, it should be mentioned as it was closely associated with the official sponsors. The Seiko watch company, the official timepiece of these Winter Games, marketed this mascot named Takuchan in its shops in the form of fabric figures, decals, bags, bath towels and many other souvenirs – exclusively in connection with the 1972 Winter Games and in combination with the official emblem. Another sponsor of the Games was Takushoku Bank, founded in 1899 on the island of Hokkaidō, which produced the little bear as a money bank with a slot in the back of its head. Several Takuchans were produced for this series; they represent the figure while practising various winter sports. In addition, a series of summer sports was produced, suggesting that Takuchan was marketed after Sapporo in 1972 or had existed before.


Different sport poses


ALPINE SKIING

BIATHLON

BOBSLEIGH



FIGURE SKATING

ICE HOCKEY

LUGE

SKI JUMPING


SPEED SKATING