Beijing 2008 – Main Marks


Olympic Torch Relay emblem

The Logo of the Beijing 2008 Olympic Torch Relay owes much of its inspiration to the traditional concept of "fire phoenix", and presents the image of two runners holding the Olympic Flame high. As ancient Chinese legend has it, phoenix is the king of all birds, and symbolizes good fortune, eternity, nobility and happiness. The use of the phoenix image in the Torch Relay logo conveys the idea that the Torch Relay will send the best wishes from the Beijing Olympic Games to people all over China and the rest of the world.

Emblem for the Cultural Olympiad

The design of the Cultural Festival Symbol shows a human being and a lantern dancing joyfully. Lantern is used at every traditional Chinese festival. It symbolizes reunion and other happy occasions, and assembles the soul of the traditional Chinese culture.

The Beijing Olympic Cultural Festival is also one of the predominant cultural celebrations of mankind. The whole country is rejoiced at the occasion, while Beijing is decorated with lanterns and streamers to welcome guests from elsewhere.

Chinese unique artistic form -- calligraphic art is adopted in the beaming design of the secondary mark, which sets off against the Olympic Emblem "Chinese Seal, Dancing Beijing."

Emblem for the Volunteers

The shape of heart, composed of interweaved hearts, signifies that volunteers, athletes, the Olympic family, and all guests would render service and compassion in a joint effort to glorify the Olympic Movement.

The shape of a dancing human stands for volunteers with dedicated spirit. The sincere smiles, outstanding services, and friendly actions of the volunteers will evoke a strong echo in every participant of the Olympics.

Chinese unique artistic form -- calligraphic art is adopted in the beaming design of the secondary mark, which sets off against the Olympic Emblem "Chinese Seal, Dancing Beijing."

Emblem for the environment

The symbol, which was created using a calligraphic art form, is composed of human and tree-like shapes. The logo consists of the crown of a tree and the shape of a human being, which are used to create the form of a large tree reaching the sky. The image represents harmony and unity between human beings and nature. Just like swinging coloured strips that encircle and cross each other, the green lines form a luxuriant crown of a tree and recall flowers in full bloom, embodying the sustainable development of nature.