Rio 2016 – Emblem

Designer: Tátil Design

Sugarloaf Mountain, the most prominent elevation of the Pão de Açúcar hills, is one of the two world-famous landmarks of Rio de Janeiro. No wonder that the contours of the Pão de Açúcar hills with the Sugarloaf also form the shape of the 3-D emblem of Rio 2016. But this is by no means the only symbolism that can be read from it. The emblem shows figures of three people holding hands and forming a circle. This should embody the Olympic spirit as well as the joy and sporting ambition of the participating athletes and serve as an inspiration for the Olympic family as well as for the population of Rio (called “carioca”) and the whole of Brazil. The continuous loops resulting from the merged arms and legs of the three figures create the 3-D perspective – and with it the first three-dimensional emblem of Olympic history. The choice of colours is also no coincidence: the blue of the Atlantic Ocean on the famous beaches of Rio, the green of its lush vegetation and the yellow of Brazil’s hot sun embody both the life and the location of this city. The organisers and designers summarise the symbolism as follows: “The emblem symbolises the unity of differences, depicting a hug with contagious energy – a movement that on a second glance reveals the Sugarloaf Mountain.” The emblem of Tátil Design was unveiled publicly on 31 December 2010 at the traditional New Year’s Eve party on Copacabana.