Montréal 1976 – Emblem

Designer: Georges Huel


In May 1972, the Organising Committee chose the emblem proposed by Georges Huel for the Olympic Games in Montreal. It consists of several elements: in the upper part there is a podium, which can also be interpreted as the letter “M” for Montreal. In the middle there is an oval, representing the track of the athletes in the Olympic Stadium and for many people the heart of the Games. The name and year of the Games can be seen under the symbol; for “Montréal 1976” the Univers 75 typeface was used here. With a little imagination, even the maple leaf of the Canadian flag can be seen in the Games emblem. The emblem served various functions. On the one hand, it embodied the Olympic ideals, i.e. the brotherhood and solidarity of the peoples at the Games. On the other hand, it was supposed to symbolise the victory of the athletes in the fair fight. Its simplicity, formal clarity and graphic homogeneity make the emblem ideal for a wide range of applications. However, in order to guarantee its consistent use, a “Graphics Manual” was developed in which the rules regarding the emblem were precisely defined and prescribed, such as its colours, typography, spacing, grid, etc. as individual elements or in combination with each other. The basic colours were red, white and black. In addition, there were 7 colours shown below that were used for very different purposes, such as a coding of the uniforms, tickets, publications and as a Look of the Games in the form of several coloured stripes.