The first step taken by the Comitato Olimpico Nazionale Italiano (CONI), to promote the VII Olympic Winter Games in Cortina d’Ampezzo was to organise a competition to design an emblem. The nine-member jury was chaired by CONI President Giulio Onesti. In the competition conditions, the CONI defined the basic look of this emblem: firstly, it was to reflect the idea of winter sports competitions at Olympic level, secondly, it was to do justice to the venue Cortina in the Dolomites, and thirdly, it was to contain the Olympic rings and the lettering “VII Giochi Olimpici Invernali – Cortina 1956”. Fourthly, the CONI demanded that the designs of the emblem should consist of a maximum of five colours and should also be reproducible in black and white. The artists participating in the competition submitted a total of 86 designs. After careful consideration of the proposals, the jury decided to award first place to both Franco Rondinelli from Milan and Mario Bonilauri from Genoa. Rondinelli’s design was ultimately chosen as the official emblem of the Winter Games in Cortina, while Bonilauri’s design was used for the advertising poster. All submitted works were publicly exhibited at Foro Italico in Rome, where IOC President Avery Brundage visited them, among others.