Atlanta 1996 – Emblem

Designer: Michael Collins/Landor & Associates


The 100th anniversary of the Olympic Games of modern times is evident at first glance from the emblem of Atlanta 1996. The elongated numbers of the 100, the Olympic rings and a simple line symbolise the capitals of a classic column. It symbolically links ancient Greece with the present and refers to classical architecture in and around Atlanta, where Ionic columns are a familiar image. The choice of colours for the Olympic rings in the emblem underlines the anniversary character of the Games: the rings are not set in their five original colours, but in gold, the same as the entire lower half of the emblem. The Ionic column also becomes an Olympic torch. The flame – initially bright red – blazes as a sign of the stability of the Olympic Movement and the purity of athletic competition. The flame in the emblem first changes colour from light red to magenta and then to three stars in light blue, violet and gold. The stars not only taper upwards, but also change size and shape. According to the description in the official report of the Games, the differences and colours of the individual elements of this flame should reflect the diversity of all peoples who are part of the Olympic family. In addition, the top golden, perfectly formed star symbolises the sporting perfection that every Olympic athlete strives for. The ACOG presented this emblem to the public for the first time on 13 February 1992.