Amsterdam 1928 – Graphic Symbol

Designer: unknown

The graphic symbol of the Olympic Games in Amsterdam 1928 is illustrated above. It was used on the formal correspondence of the Organising Committee and printed in two colour variants, light blue/black and red/black. This graphic symbol, with its playful and altered forms and additional geometric elements, is a typical design of its time. The Dutch style “de Stijl”, which had developed from art deco, was regarded in the 1920s as an expression of a better and more beautiful way of life after many years of war and privation. This graphic symbol is not recognized by the IOC and therefore not an Olympic emblem.