The key colour for the 1984 Olympic Games is a brilliant "hot" magenta. This colour, together with bright vermillion, clean aqua, rich chrome yellow and vivid green represent the Southern California spirit. The lighter "mediterranean" colours are used occasionall in large backgrounds. White is used a great deal as dignified link throughout the environment. Red, white and blue is only used on the rare occasion when it is appropiate to emphasize nationalism instead of the traditional Olympic internationalism.


Main colour palette

LA'84 Magenta

Rhodamine C

CMYK 9  87  0  0

LA'84 Vermillion

Pantone 171 C

CMYK 0  61  72  0

LA'84 Aqua

Pantone 333 C

CMYK  40  0  28  0

LA'84 Chrome Yellow

Pantone 1375 C

CMYK  0  45  94  0


Secondary colour palette

LA'84 Info Yellow

Pantone 2399 C

CMYK  0  12  98  0

LA'84 Green

Pantone 312 C

CMYK  88 0  86  0

LA'84 Lavender

Pantone 214 C

CMYK  34  42  0  0

LA084 Light Blue

Pantone 451 C

CMYK 37  9  0  1


LA'84 Violet

Pantone 122 C

CMYK  76  90  0  0

LA'84 Blue

Pantone 7623 C

CMYK  86  42  0  0

LA'84 Pink

Pantone 700 C

CMYK  0  59  50  0

LA'84 white

CMYK  0  0  0  0



Design preview


Inspiration – South Californian lifestyle




Examples