The key colour for the 1984 Olympic Games is a brilliant "hot" magenta. This colour, together with bright vermillion, clean aqua, rich chrome yellow and vivid green represent the Southern
California spirit. The lighter "mediterranean" colours are used occasionall in large backgrounds. White is used a great deal as dignified link throughout the environment. Red, white and blue is
only used on the rare occasion when it is appropiate to emphasize nationalism instead of the traditional Olympic internationalism.
Main colour palette
LA'84 Magenta
Rhodamine C
CMYK 9 87 0 0
LA'84 Vermillion
Pantone 171 C
CMYK 0 61 72 0
LA'84 Aqua
Pantone 333 C
CMYK 40 0 28 0
LA'84 Chrome Yellow
Pantone 1375 C
CMYK 0 45 94 0
Secondary colour palette
LA'84 Info Yellow
Pantone 2399 C
CMYK 0 12 98 0
LA'84 Green
Pantone 312 C
CMYK 88 0 86 0
LA'84 Lavender
Pantone 214 C
CMYK 34 42 0 0
LA084 Light Blue
Pantone 451 C
CMYK 37 9 0 1
LA'84 Violet
Pantone 122 C
CMYK 76 90 0 0
LA'84 Blue
Pantone 7623 C
CMYK 86 42 0 0
LA'84 Pink
Pantone 700 C
CMYK 0 59 50 0
LA'84 white
CMYK 0 0 0 0
Design preview
Inspiration – South Californian lifestyle
Examples
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