Main colour palette
The colour palette of the ATHENS 2004 Olympic Games consisted of twenty distinctive colours, which brought to mind glimpses of Greece; the blue shades of the sea and the sky the intense yellows
and oranges of summertime, the reds and fuchsia of the flowers, the tones of green of the Greek landscape, the greys of the stone. The selection of the colours also took into consideration two
functional needs. Colours had to work well on television, since they would be used for the Look of the Games elements. Image & Identity and Athens Olympic Broadcasting (AOB) worked together
to test on camera colour samples on various materials before finalising the colour codes. Another consideration was the needs of Sponsors and licensees. A wide colour palette provided them with
enough flexibility and encouraged them to align their design applications with the feel of the Athens Olympic image.
Inspiration (extract from Pythia)
Colour palette
M'68 Black
CMYK 0 0 0 100
M'68 White
CMYK 0 0 0 0
M'68 ATHLETICS
Pantone 361 C
CMYK 77 0 100 0
M'68 CYCLING
Pantone 2622 C
CMYK 65 100 5 40
M'68 SAILING
Pantone 7687 C
CMYK 100 78 0 18
M'68 ROWING
Pantone 2399 C
CMYK 90 0 43 0
M'68 CANOEING
Pantone 312 C
CMYK 88 0 11 0
M'68 SWIMMING
Pantone 214 C
CMYK 0 100 24 4
M'68 SHOOTING
Pantone 451 C
CMYK 21 15 54 31
M'68 WEIGHTLIFTING
Pantone 122 C
CMYK 0 11 80 0
M'68 EQUESTRIAN
Pantone 7623 C
CMYK 0 97 87 53
M'68 GYMNASTICS
Pantone 700 C
CMYK 0 40 8 0
M'68 HANDBALL
Pantone 1585 C
CMYK 0 61 97 0
M'68 BASKETBALL
Pantone 1795 C
CMYK 0 96 93 2
M'68 HOCKEY
Pantone 2299 C
CMYK 41 0 84 0
M'68 FOOTBALL
Pantone 7556 C
CMYK 7 35 99 19
M'68 WATER POLO
Pantone 340 C
CMYK 99 0 84 0
M'68 BOXING
Pantone 7680 C
CMYK 0 77 97 15
M'68 WRESTLING
Pantone 457 C
CMYK 9 24 100 32
M'68 FENCING
Pantone 124 C
CMYK 0 30 100 0
M'68 M. PENTATHLON
Pantone 234 C
CMYK 18 100 6 18
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