Main colour palette

The colour palette of the ATHENS 2004 Olympic Games consisted of twenty distinctive colours, which brought to mind glimpses of Greece; the blue shades of the sea and the sky the intense yellows and oranges of summertime, the reds and fuchsia of the flowers, the tones of green of the Greek landscape, the greys of the stone. The selection of the colours also took into consideration two functional needs. Colours had to work well on television, since they would be used for the Look of the Games elements. Image & Identity and Athens Olympic Broadcasting (AOB) worked together to test on camera colour samples on various materials before finalising the colour codes. Another consideration was the needs of Sponsors and licensees. A wide colour palette provided them with enough flexibility and encouraged them to align their design applications with the feel of the Athens Olympic image.



Inspiration (extract from Pythia)





Colour palette

M'68 Black

CMYK 0  0  0  100

M'68 White

CMYK 0  0  0  0

M'68 ATHLETICS

Pantone 361 C

CMYK  77  0  100  0

M'68 CYCLING

Pantone 2622 C

CMYK  65  100 5  40

M'68 SAILING

Pantone 7687 C

CMYK  100  78  0  18


M'68 ROWING

Pantone 2399 C

CMYK  90  0  43  0

M'68 CANOEING

Pantone 312 C

CMYK  88 0  11  0

M'68 SWIMMING

Pantone 214 C

CMYK  0  100  24  4

M'68 SHOOTING

Pantone 451 C

CMYK 21  15  54  31

M'68 WEIGHTLIFTING

Pantone 122 C

CMYK  0  11  80  0


M'68 EQUESTRIAN

Pantone 7623 C

CMYK  0  97  87  53

M'68 GYMNASTICS

Pantone 700 C

CMYK  0  40  8  0

M'68 HANDBALL

Pantone 1585 C

CMYK  0  61  97  0

M'68 BASKETBALL

Pantone 1795 C

CMYK 0  96  93  2

M'68 HOCKEY

Pantone 2299 C

CMYK  41  0  84  0


M'68 FOOTBALL

Pantone 7556 C

CMYK  7  35  99  19

M'68 WATER POLO

Pantone 340 C

CMYK  99  0  84  0

M'68 BOXING

Pantone 7680 C

CMYK  0  77  97  15

M'68 WRESTLING

Pantone 457 C

CMYK  9  24  100  32

M'68 FENCING

Pantone 124 C

CMYK  0  30  100  0


M'68 M. PENTATHLON

Pantone 234 C

CMYK  18  100  6  18



Examples