Main colour palette

Main colour palette

The colour palette of the ATHENS 2004 Olympic Games consisted of twenty distinctive colours, which brought to mind glimpses of Greece; the blue shades of the sea and the sky the intense yellows and oranges of summertime, the reds and fuchsia of the flowers, the tones of green of the Greek landscape, the greys of the stone. The selection of the colours also took into consideration two functional needs. Colours had to work well on television, since they would be used for the Look of the Games elements. Image & Identity and Athens Olympic Broadcasting (AOB) worked together to test on camera colour samples on various materials before finalising the colour codes. Another consideration was the needs of Sponsors and licensees. A wide colour palette provided them with enough flexibility and encouraged them to align their design applications with the feel of the Athens Olympic image.