The Barcelona’92 logo has been composed with the Times Demi Bold (New Roman) typography, which possesses cultural references, of antiquity and Romanness, of Latin-ness and seriousness. A typography which for its features works perfectly as a bridging element between the essentially tactile values of the dash and the geometric mechanism of the symbol of the five Olympic rings, a role emphasised by their position between one another (unusual, if judging from the associated graphic developments of other Olympic Games). Compared with the coldness, apparent asepsis and desired “modernity” of dry typographies (Futura and Helvetica, basically), the use of a Times, which despite its Saxon origin reveals itself as direct heir of the Roman capital, meant a decided commitment towards a new culture of typography.