Olympic Slogans
The Games motto or slogan will be the expression that will accompany the brand, communicating its distinctive characteristics. The Olympic Games have their own motto: “Citius, Altius, Fortius”. The Games motto or slogan is an integrating part of the emblem, it is to be used only in the Olympic framework or in the context of the Games. The motto will be presented as much as possible together with the Games emblem, as an endorsement of what is being communicated.
GAMES SLOGAN FOR THE GAMES OF THE XXIII OLYMPIAD – LOS ANGELES 1984
GAMES SLOGAN FOR THE XV OLYMPIC WINTER GAMES – CALGARY 1988
GAMES SLOGAN FOR THE GAMES OF THE XXIV OLYMPIAD – SEOUL 1988
GAMES SLOGAN FOR THE XVI OLYMPIC WINTER GAMES – ALBERTVILLE 1992
GAMES SLOGAN FOR THE GAMES OF THE XXV OLYMPIAD – BARCELONA 1992
GAMES SLOGAN FOR THE GAMES OF THE XXVI OLYMPIAD – ATLANTA 1996
GAMES SLOGAN FOR THE XVIII OLYMPIC WINTER GAMES – NAGANO 1998
GAMES SLOGAN FOR THE GAMES OF THE XXVII OLYMPIAD – SYDNEY 2000
GAMES SLOGAN FOR THE XIX OLYMPIC WINTER GAMES – SALT LAKE 2002
GAMES SLOGAN FOR THE GAMES OF THE XXVIII OLYMPIAD – ATHENS 2004
GAMES SLOGAN FOR THE XX OLYMPIC WINTER GAMES – TORINO 2006
GAMES SLOGAN FOR THE GAMES OF THE XXIX OLYMPIAD – BEIJING 2008
GAMES SLOGAN FOR THE XXI OLYMPIC WINTER GAMES – VANCOUVER 2010
GAMES SLOGAN FOR THE GAMES OF THE XXX OLYMPIAD – LONDON 2012
GAMES SLOGAN FOR THE XXII OLYMPIC WINTER GAMES – SOCHI 2014
GAMES SLOGAN FOR THE GAMES OF THE XXXI OLYMPIAD – RIO 2016
GAMES SLOGAN FOR THE XXIII OLYMPIC WINTER GAMES – PYEONGCHANG 2018