Olympic Slogans


The Games motto or slogan will be the expression that will accompany the brand, communicating its distinctive characteristics. The Olympic Games have their own motto: “Citius, Altius, Fortius”. The Games motto or slogan is an integrating part of the emblem, it is to be used only in the Olympic framework or in the context of the Games. The motto will be presented as much as possible together with the Games emblem, as an endorsement of what is being communicated.


GAMES SLOGAN FOR THE GAMES OF THE XXIII OLYMPIAD – LOS ANGELES 1984


GAMES SLOGAN FOR THE XV OLYMPIC WINTER GAMES – CALGARY 1988


GAMES SLOGAN FOR THE GAMES OF THE XXIV OLYMPIAD – SEOUL 1988


GAMES SLOGAN FOR THE XVI OLYMPIC WINTER GAMES – ALBERTVILLE 1992


GAMES SLOGAN FOR THE GAMES OF THE XXV OLYMPIAD – BARCELONA 1992


GAMES SLOGAN FOR THE GAMES OF THE XXVI OLYMPIAD – ATLANTA 1996


GAMES SLOGAN FOR THE XVIII OLYMPIC WINTER GAMES – NAGANO 1998


GAMES SLOGAN FOR THE GAMES OF THE XXVII OLYMPIAD – SYDNEY 2000


GAMES SLOGAN FOR THE XIX OLYMPIC WINTER GAMES – SALT LAKE 2002


GAMES SLOGAN FOR THE GAMES OF THE XXVIII OLYMPIAD – ATHENS 2004


GAMES SLOGAN FOR THE XX OLYMPIC WINTER GAMES – TORINO 2006


GAMES SLOGAN FOR THE GAMES OF THE XXIX OLYMPIAD – BEIJING 2008


GAMES SLOGAN FOR THE XXI OLYMPIC WINTER GAMES – VANCOUVER 2010


GAMES SLOGAN FOR THE GAMES OF THE XXX OLYMPIAD – LONDON 2012


GAMES SLOGAN FOR THE XXII OLYMPIC WINTER GAMES – SOCHI 2014


GAMES SLOGAN FOR THE GAMES OF THE XXXI OLYMPIAD – RIO 2016


GAMES SLOGAN FOR THE XXIII OLYMPIC WINTER GAMES – PYEONGCHANG 2018