Olympic Games - The Design
Why the Olympic Design? The biggest design project worldwide with unparalleled media coverage is an illustrative example for how important great design is. The design does not only provide the event with a face but also reflects the image of the host city and country. There are excellent but unfortunately bad examples, too. All Olympic Games have their own characters–influenced by people, culture, history and politics of the host country since the very first Olympic Games in 1896. What’s triggering me is the event as a whole–especially how the different departments of the Organising Committee (OCOG) are organising, planning and realising. The following ten fields are the most relevant elements about the Corporate Design of each Olympic Games.
EMBLEMS
PICTOGRAMS
MASCOTS
LOOK OF THE GAMES
MAIN MARKS
TYPEFACES
COLOURS
SLOGANS
DESIGN MANUALS
CANDIDATE CITY EMBLEMS
PyeongChang 2018 – XXIII Olympic Winter Games
Rio 2016 – Games of the XXXI Olympiad
Sochi 2014 – XXII Olympic Winter Games
London 2012 – Games of the XXX Olympiad
Vancouver 2010 – XXI Olympic Winter Games
Beijing 2008 – Games of the XXIX Olympiad
Torino 2006 – XX Olympic Winter Games
Athens 2004 – Games of the XXVIII Olympiad
Salt Lake 2002 – XIX Olympic Winter Games
Sydney 2000 – Games of the XXVII Olympiad
Nagano 1998 – XVIII Olympic Winter Games
Atlanta 1996 – Games of the XXVI Olympiad
Lillehammer 1994 – XVII Olympic Winter Games
Next events
Olympic Games
Paralympic Games
Youth Olympic Games
TOKYO 2020
Japan
Games of the
XXXII Olympiad
24 07–09 08 2020
TOKYO 2020
Japan
Paralympic Games
25 08 –06 09 2020
LAUSANNE 2020
SwitzerlandIII Winter Youth
Olympic Games
09-22 01 2020
BEIJING 2022
China
XXIV Olympic
Winter Games
04–20 02 2022
BEIJING 2022
China
Paralympic Winter Games
04-16 03 2022
DAKAR 2022
SenegalIV Summer Youth
Olympic Games
PARIS 2024
France
Games of the
XXXIII Olympiad
26 07–11 08 2024
PARIS 2024
France
Paralympic Games
04-15 09 2024
MILANO-CORTINA 2026
Italy
Winter Games
06–22 02 2026
MILANO-CORTINA 2026
Italy
Paralympic Winter Games
06-15 03 2026
LOS ANGELES 2028
USA
Games of the21 07–06 08 2028
LOS ANGELES 2028
USA
Paralympic Games
09.2028