Olympic Games - The Design

Why the Olympic Design? The biggest design project worldwide with unparalleled media coverage is an illustrative example for how important great design is. The design does not only provide the event with a face but also reflects the image of the host city and country. There are excellent but unfortunately bad examples, too. All Olympic Games have their own characters–influenced by people, culture, history and politics of the host country since the very first Olympic Games in 1896. What’s triggering me is the event as a whole–especially how the different departments of the Organising Committee (OCOG) are organising, planning and realising. The following ten fields are the most relevant elements about the Corporate Design of each Olympic Games.

TOKYO 2020 – Games of the XXXII Olympiad

PyeongChang 2018 – XXIII Olympic Winter Games

Rio 2016 – Games of the XXXI Olympiad

Sochi 2014 – XXII Olympic Winter Games

London 2012 – Games of the XXX Olympiad

Vancouver 2010 – XXI Olympic Winter Games

Beijing 2008 – Games of the XXIX Olympiad

Torino 2006 – XX Olympic Winter Games

Athens 2004 – Games of the XXVIII Olympiad

Salt Lake 2002 – XIX Olympic Winter Games

Sydney 2000 – Games of the XXVII Olympiad

Nagano 1998 – XVIII Olympic Winter Games

Atlanta 1996 – Games of the XXVI Olympiad

Lillehammer 1994 – XVII Olympic Winter Games