Olympic Games - The Design


Why the Olympic Design? The biggest design project worldwide with unparalleled media coverage is an illustrative example for how important great design is. The design does not only provide the event with a face but also reflects the image of the host city and country. There are excellent but unfortunately bad examples, too. All Olympic Games have their own characters–influenced by people, culture, history and politics of the host country since the very first Olympic Games in 1896. What’s triggering me is the event as a whole–especially how the different departments of the Organising Committee (OCOG) are organising, planning and realising. The following ten fields are the most relevant elements about the Corporate Design of each Olympic Games.


EMBLEMS

PICTOGRAMS

MASCOTS

LOOK OF THE GAMES

MAIN MARKS


TYPEFACES

COLOURS

SLOGANS

DESIGN MANUALS

CANDIDATE CITY EMBLEMS



PyeongChang 2018 – XXIII Olympic Winter Games


Rio 2016 – Games of the XXXI Olympiad


Sochi 2014 – XXII Olympic Winter Games


London 2012 – Games of the XXX Olympiad


Vancouver 2010 – XXI Olympic Winter Games


Beijing 2008 – Games of the XXIX Olympiad


Torino 2006 – XX Olympic Winter Games


Athens 2004 – Games of the XXVIII Olympiad


Salt Lake 2002 – XIX Olympic Winter Games


Sydney 2000 – Games of the XXVII Olympiad


Nagano 1998 – XVIII Olympic Winter Games


Atlanta 1996 – Games of the XXVI Olympiad


Lillehammer 1994 – XVII Olympic Winter Games