Beijing 2008

RUYI – A symbol of good luck in everything, embedding the expectations and dream‘s of the Chinese people towards good lives.

RIBBON – Typical Chinese ribbon, streching to connect the world for common progress.

AUSPICIOUS CLOUD – Auspicious cloud is the most stylish Chinese traditional auspicious pattern, representing China‘s best wishes to the world.

The auspicious cloud, ribbon and Ruyi compose a dynamic sphere, representing the theme of “One World, One Dream “. The sphere is a symbol of world; its dynamic conveys sporting spirits and the auspicious pattern expresses best wishes. The applications of the silk ans ink-wash effect creates visual richness and elegance of movement, fully embodying the essence and feeling of Chinese culture and arts, and exhibiting the vigor of sports and the festive athmosphere of the games. The vigor and passion of the Olympic movement is fully exhibited and the character of Chinas‘ long history and rich culture are perfectly expressed using contemporary design vocabulary.

Venues Indoor
Venues Outdoor
Signal System
Flags (red/yellow)
Flags (blue/green)
Banners & walls in blue/green
Banners & walls in red/yellow
Incorporated sport pictures
Mascots
Volunteers & Uniforms
Details