Athens 2004

Panorama graphic is the secondary graphic pattern, which visually connects all the elements of the visual identity of the ATHENS 2004 Olympic Games. It is combined with the emblem, the sport pictograms, the mascot and the main marks. The composition conveys a panorama of images of the culture and the environment of Greece.The natural elements of Greek landscape such as the sun, the sea and its waves are combined with elements from ancient inscriptions and patterns from ancient vases.

The spirit of sport is communicated through the ancient inscriptions that refer to sport events and
Olympic champions, as well as by the energy deriving from the irregular shapes which imply the dynamism of athletic endeavour. The blue colours of the Greek sea and sky, the green tones of the olive trees and the orchards, the intense fuchsia of bougainvillea, the grey shades of stone and marble and the warm orange colours brighten up the graphic pattern in a unique way.

The Panorama graphic uses the environment, the forms, the colours and the language of the country, to create a unique picture of Greece. It also provides an opportunity for ATHENS 2004 to align all visual applications related to the 2004 Games, and to cohesively project to the whole world the special spirit of the ATHENS 2004 Olympic Games.

The Venues
Flags
Banners & dividing walls
Signal System
Uniforms & Volunteers
Olympic Equipment
Medal Ceremonies
Around the Games